- Brand Strategy entails integrating understanding of people’s behavior to the vast landscape...
- Brand Strategy entails integrating understanding of people’s behavior to the vast landscape across media today and complex dynamics of marketing across demography, geography and culture. Every brand has a past, current and a future and need to be built to stand the test of time. We believe a brand should be timeless. Brand identity established on the consumer mind delivers growth of our client business and to deliver this connect we want the consumer to interact with the brand, its owner and every stake holder through every advertising, packaging and marketing initiative undertaken.
- While carving out a brand identity, it is important to focus on its architecture – clearly differentiating it with other brands owned by the same owner and also to identify the product to its appropriate target customers while the corporate identity of brand onwer caters to other audiences and business stake holders.
- We follow a simple principal of connecting to human emotions to deliver brands with purpose and help our clients to drive long-term growth.
Integrated Digital Marketing
- Marketing and advertising have been constantly transforming and in order to succeed on today’s
- Marketing and advertising have been constantly transforming and in order to succeed on today’s content battleground, it is vital to understand the concept of integrated digital Marketing.
- As per our understanding and years of marketing experience, Integrated Digital marketing is not only to create a presence for your customer's brand but to position the brand in such a way that it becomes a presence in and of itself.
- Integrated digital marketing is a mixture of multi-channel marketing strategies and planning which varies from brands to brands. We at SRM integrated understand the brand and the target audience, with the help of technology and the team of our digital marketing experts we identify which channels can drive better performance and carves a niche for our clients to stand out in the crowd.
- Content is on every surface and the consumer is looking for information all the time to make his choice.
- Content is on every surface and the consumer is looking for information all the time to make his choice. Hence the importance of curating content to drive that decision in the favour of our clients businesses.
- Content is the ultimate fodder that consumer feeds on and medium or technology are vehicles deployed to deliver. Hence no matter where it is important to understand the consumer on that medium, their need and priorities and accordingly deliver relevant content. Refreshed content help optimization and keeps it timeless. Relevant information delivered with ease of understanding ensures lingering consumption. Regular, timely content across medium ensures visibility all season. Entertaining ensures engagement of consumer emotion and retention. Designs without excess ensures clear message delivery without clutter. Content with ease of understanding, ensures consumer making their choice without confusion.
- We deliver content for the customers of our client and not for our client!
Mice and events
- From conception to realization all on-ground brand experiences must be bound by a clear marketing objective
- From conception to realization all on-ground brand experiences must be bound by a clear marketing objective and linked to the brand proposition and values. Proactive and direct engagement for ongoing and meaningful interactions with customers and stakeholders are an integral part of integrated marketing.
- Brand experiences and events offers our client’s customers the authentic brand experience through real – physical engagement. With changing times brands are co-created and controlled by consumers. Consumers today are demanding and expect much more from brands at various levels. We integrate on-ground experiences with online and off-line platforms to deliver total brand experience and optimized reach from before the event and post event sharing for those who did not attend.
- Brand experiences hold the key to disarm all skeptics and cynics and win consumers over.
Video and media production
- Our fully equipped, specialised in-house content studio and our ability to tell great stories...
- Our fully equipped, specialised in-house content studio and our ability to tell great stories is what reels in customers for our clients. Key team members with over 25 years of experience in TVC & Feature direction and production, we are geared to cater to varied client needs irrespective of scale. The full service agency capabilities give us an edge when producing content for campaigns, cause we produce content in-house and we offer additional competencies that maximize the effectiveness of your investment in video content. Geared to deliver smart and relevant strategic content that connects with the brand target audience to deliver results with our video SEO, social integration and distribution strategy are some of the value adds for our clients.
Hybrid PR : Digital & Traditional
- With the rising influence of digital platforms, news cycles today are measured in seconds...
- With the rising influence of digital platforms, news cycles today are measured in seconds on any regular business day. We believe traditional PR has moved out of its silo and effect PR today is hybrid – a strategic blend of Digital & Traditional and this is how we do it:
- - Integrate traditional PR best practices with digital & social
- - Cross functional working to include and apply marketing learning & tactics
- - Active collaborating with other parts of the business including sales & after sales service, distribution, HR, IT
- - Use social media intelligence to plan strategic engagements with clear objectives and valuable outcomes
- - Listening to communities and cultures to chart out systematic audience connection
- - Connect directly with stakeholders and customers
- - Crisis Management: Observe trends, Predict and Pre-plan recovery steps
- - Leverage technology and visuals to deliver deeper and meaningful communications with measurability