With the rising influence of digital platforms, news cycles today are measured in seconds on any regular business day. We believe traditional PR has moved out of its silo and effect PR today is hybrid – a strategic blend of Digital & Traditional and this is how we do it:

- Integrate traditional PR best practices with digital & social

- Cross functional working to include and apply marketing learning & tactics

- Active collaborating with other parts of the business including sales & after sales service, distribution, HR, IT

- Use social media intelligence to plan strategic engagements with clear objectives and valuable outcomes

- Listening to communities and cultures to chart out systematic audience connection

- Connect directly with stakeholders and customers

- Crisis Management: Observe trends, Predict and Pre-plan recovery steps

- Leverage technology and visuals to deliver deeper and meaningful communications with measurability