- Establish a consistent, sustainable on-ground marketing plan pan-India, basis the brand, dealership, local demography and target volume needs.
- Optimize marketing budget utilization with focus on lead generation.
Solution proposed and undertaken:
As the centralized agency for all experiential & brand experiences, the agency basis insights recommended and undertook the following way-forward solutions:
- The automobile market with the various premium luxury brands at play in the passenger car segment was cluttered and the brand identity was being diluted at various levels.
- maintain the international brand CDCI across to maintain a clear visual differentiator for brand Skoda for its Indian target audience and undertook to ensure the same across the geography for all Brand presence.
- The dealership was focused on sales but needed a consistent funnel of fresh leads.
- The agency worked closely with the client marketing team and established quarterly calendars with a clear budget plan for each dealer region. The data was collated centrally by the agency and processed / filtered, ensuring data lifecycle management with minimum loss.